Our Story
From a Dining-Room Table to a Trusted Brand
What started with zero customers and a vision became one of the Southeast's most respected family-owned lawn care companies.
March 2010
Built From Humble Beginnings
Think Green was born on a cold winter day with snow on the ground and zero customers. No big investors. No safety net. Just a dining-room table, borrowed equipment, and a belief that honest work and real results would attract customers who valued service over sales pitches. And they did. What started as one person with a dream has grown into a trusted brand serving thousands of customers across multiple territories—without ever losing sight of the values that made it possible.
Explore Our FranchiseOur Foundation
The Values That Built Think Green
From day one, we set out to create a lawn care company that felt different—where customers aren't just account numbers, technicians are treated like professionals, and service actually means something.
Family-Owned
Still independently owned and operated by the founding family, with values passed down through every level of the business.
Service-First
We deliver the kind of service we'd expect at our own homes—no shortcuts, no compromises on quality.
Relationship-Driven
We've built Think Green one customer relationship at a time, treating every lawn like it matters—because it does.
Locally Managed
Unlike corporate competitors, we keep decision-making local so we can respond to real customer needs.
Staying True to Who We Are
Growing the Right Way
As our reputation grew, so did our customer base. What started with one truck expanded into multiple service territories across the Southeast. But unlike many competitors who shifted to call-center models or outsourced labor, we stayed true to our values: hiring full-time technicians, investing in better products, and building systems focused on quality rather than speed.
- ✓ Full-time, year-round technicians
- ✓ Premium, EPA-approved lawn care products
- ✓ Systems built for quality, not just volume
- ✓ Local management, not call centers
A Proven Model Worth Sharing
Why We Chose to Franchise
After more than a decade of steady growth, consistent results, and proven operations, we realized something powerful: our model didn't just work—it thrived. We built a business with predictable recurring revenue, high customer retention, efficient systems, and a culture that attracts and keeps great team members. That's when we saw the opportunity to help others build what we built.
Years of Proven Results
Customer Retention Rate
Owned & Operated Culture
What Sets Us Apart
The Heart of Think Green
What truly sets Think Green apart isn't just our services or our systems—it's our people. From leadership to technicians to franchise partners, we believe in doing things the right way, supporting each other, treating customers with genuine care, and showing up every day with pride. We've built Think Green one relationship at a time.
Meet Our LeadershipBe Part of the Next Chapter
From a dining-room table in the winter cold to a growing, respected franchise system—our story is just getting started. We'd love for you to be part of it.